Everybody who made a record before 1967 has a bad psychedelic moment. This week we unearth Diana Ross and the Supremes’ disasterous foray into horoscopic pop. Under the guiding hands of Motown’s hit songwriter/producers, Holland-Dozier-Holland, the Supremes were able to make credible psychedelia toe-to-toe with the Beatles and Jefferson Aiplane. Two great records, “Reflections” and “Forever Came Today,” proved that theramins, melletrons, moogs. Byzantine horns and cosmic lyrics had a place on the R&B charts. “Can’t let astrology chart our destiny.” sang Diana but that’s just what the star-crossed Supremes team did, resulting in the worst Top 100 numbers since “Run Run Run” in 1963.

Suspect Records:

“No Matter What Sign You Are” single released May 26, 1969

Release Date In Relation to Sgt. Pepper LP:

Two years after Sgt. Pepper, but two months after the Fifth Dimension took “The Age of Aquarius” to number one.

Suspicious Psychedelic Instrumentation:

Gimmicky sitar guitar.

Psychedelic Crutch Words:

“Astrology,” two roll calls of all 12 signs of the Zodiac plus two injections of “good vibrations.”

Psychedelia Enabler:

Believe it or not, Berry Gordy co-composed this aberration, planning it as the final Diana Ross and the Supremes single. Its lousy chart performance (well, lousy for the Supremes, a measly number 32 on the pop charts) sent him back to the drawing board. This time without a telescope!

Worst Lyrical Moment

When the ersatz Supremes shout out the first and sixth zodiac sign, Ms. Ross responds with what is meant to be a soulful “oww” but instead sounds like she’s being jolted with a hot poker. And did Motown’s in-house Quality Control unit not think having “Cancer!” “Owww!” on a pop record was in bad taste?